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Adsense tips and tricks to help you make more money online. Increase earnings, CTR (click through rates), heat maps, stop words and lots of other money making advice -
Copyright Accelerated Ideas 2007
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Optimization - Ad Formats |
Introduction
Choosing the right Adsenes ad format to use in your web page can make a huge difference in Adsense earnings. Even if you have chosen the right ad placement the type of ad you choose will influence users perception and their willingness to click the ads.
Most people under estimate the importance of ad rotation when selecting an ad format to use. Ad rotation is the rate at which ads are rotated with regard to page impressions. A larger ad format such as the 160 x 600 will have a faster ad rotation than a single smaller ad such as the 125 x 125. Ad rotation is Google's way to determine which ads are performing well on your page, and hence display more of that ad or similar ads.
It's a fine balance between ad rotation and ad size to increase your Adsense earnings. If your site is full of large Adsense ads then the user will most probably become distracted. Similarly, if you use small ads by weaving them into content you may be pleasing the user but you will be subject to a slower ad rotation and hence slower ad optimization. There's no hard and fast rule, only detailed channel tracking and patience.
Top 5 Ad Unit formats for optimized high Adsense earnings:
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160 x 600
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The 160 x 600 Adsense ad is the most popular ad format because it fits snugly in most web site designs and offers a good ad rotation ratio. The 160 x 600 out performs the 120 x 600 because of its extra space and attractiveness to the user.
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125 x 125
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The 125 x 125 Adsense format is the perfect choice for content placement. Its size makes it the ideal partner for middle content placement, wrapped around other site content to attract the users eye. With a poor ad rotation policy it is the best choice for established sites or publishers with a good eye for weeding out MFA sites using their competitive filter list.
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468 x 60
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The 468 x 60 Adsense format provides a streamlined ad format that occupies little space and can be used along the primary middle horizon placement (see heat map). It offers decent ad rotation but still not great. Once again this ad is a good choice for in-line content placement to attract the users eye whilst focussed on your sites content.
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336 x 280
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The 336 x 280 will be a the surprise choice for most of you but it's a great performer if used intelligently. An ideal use is side by side with another 336 x 280 to provide up to 8 Adsense ads per page view. This offers maximum ad rotation and hence optimized Google ad selection for your page.
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234 x 60
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Another one of the in-line content ads. The 234 x 60 Adsenes format is best suited to being wrapped into the main content of your page. Whilst its ad rotation is poor it still provides a compact ad placement.
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See our 'Ad Placement' and 'Ad Colours' section for more tips to optimize your Adsense
Ad placement
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Section Keywords
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