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Copyright Accelerated Ideas 2007 |
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Earn Revenue |
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Sign up for Google Adsense |
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Optimization - Adsense Placements |
Introduction
The placement of your Adsense ads can make the difference between a little money and a lot. You should never stop experimenting with ad positions to increase your Adsense earnings. Remember 'good enough is never enough'. Lets look at a few ad placements and analyze which are the most popular and of course the most profitable:
You might also like to read our section on Heat Maps - "a publishers most valuable asset"
Top Banner
(3 / 10) |
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The top Adsense banner position used to be a good performer for many people in the past. These days people have become too used to seeing ads displayed at the top of the page that they skim over them paying little or no attention. When we refer to top banner we assume that the banner rests just below you site logo or graphic. The size of your graphic or the padding you use under the image can play a big role in increasing Adsense CTR. If you do choose to use the top banner position then you should aim to either have a big graphic to push the ads more towards the center of the screen, or, use the html padding property to increase the space between the graphic and the ad.
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Left Skyscraper
(7 / 10)
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The left skyscraper is one of the most profitable Adsense placement areas at the moment. Researches have concluded that because of the way our eyes read content from left to right we can encourage ad clicks from left hand skyscrapers. A skyscraper that is also blended in with a couple of links with the majority of links being on the right of the screen works very well.
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Left small
(6 / 10)
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The left small ad position is also a profitable position but lacks the punch of the skyscraper because only a few ads are shown. This causes less ad rotation and restricts the Google algorithm in deciding which ads are most profitable for your site. When blended with a small number of site links you can increase CTR by attracting more users without plaguing them with too many ads like the skyscraper.
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Right sky scraper
(4 / 10)
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A right hand side sky scraper also works well, but the left hand sky scraper still out performs it. If you choose to include the majority of your links on the right of your page then you can increase the CTR, but if you use a right sky scraper and the majority of your links on the left of the screen then users will seldom read the ads.
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Right small
(5 / 10)
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The right small position produces a better CTR than the right sky scraper because of the way our eyes skim the middle horizon of a web page. Once again, if blended well with a small number of site links you can increase your Adsense earnings dramatically. Also try putting images above the ad to make the ad appear to be related to the image. This is a tip which is only just within the rules of Adsense which a lot of people take advantage of.
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Middle top
(8 / 10)
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The middle top is a decent enough earner where as it seems as though it should be the best. If you can blend the ad into site headings and navigation links then the middle top can become a good Adsense earner. However, this is a difficult process and its much easier to use the 'middle content' ad position.
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Middle content
(10 / 10)
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The middle content position is the well known highest payer, simply because its wrapped into site content and attracts the users eye. We recommend using the add in an html table to align the ad with the central content of your page.
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Middle footer
(9 / 10) |
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The middle footer is the undiscovered earner that most people often miss. If you think about it logically the bottom of the content presents the point at which a user has finished reading the content and is open to click on an ad. If your ads are all positioned at the top of the page then the user will most likely close the screen instead. Use this position together with internal navigation links for the best affect on Adsense earnings.
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Our example only shows the Adsense placements for a standard web page layout. Of course there are thousands of different page layouts and it really is up to you to discover which positions work the best. Try to use the channel reporting feature as much as possible. Give each channel time so you can analyze its performance over a couple of weeks, then experiment with alternative positions for the low earners.
We recommend that to maximize earnings you should use Ad Units over Ad Links, and Adsense for Search only in the middle top section position.
If you would like some more help on ad placements then try our Heat Maps section which contains information that can be used to determine which ad placements to choose. These heat maps have been developed by our researchers base on actual web users.
Tips and Tricks
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Ask yourself the following questions when deciding on ad placement:
- What is the user trying to accomplish by visiting my site?
- What do they do when viewing a particular page?
- Where is their attention likely to be focused?
- How can I integrate ads into this area without getting in the users' way?
- How can I keep the page looking clean, uncluttered and inviting?
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Section Keywords
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