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Optimization - Content vs Ads


Introduction

A good balance between ads and content will help keep your visitors attracted to your site. Its easy to think money, money, money but if your web site contains good content then visitors may become repeat visitors and possibly repeat clickers.


Repeat visitors = repeat clicks

Publishers sometimes overlook the importance of web traffic and repeat visitors. Remember, it is these visitors that are driving the Adsense revenue on your site. If you can turn them into repeat visitors then theres every chance they will click again at some stage.


Balancing content with ads

What is the right amount of ads per content? This is not a precise science and it depends on your sites content, the number of graphics and the layout. In general we recommend that you try to keep Adsense at a maximum of 15% of your sites content. Too much over this level will repel visitors and can even make them less interested in clicking you ads.
Adsense Code


No content pages

Remember that pages with no content are against the Adsense TOS (terms of service). If you have pages with Adsense and no content you run a high risk of being banned. Its also likely that the Google algorithm won't be able to find keyword matches and the ads displayed will be untargeted. Untargeted ads are next to useless unless you have millions of visitors a month.







Sections

Popular Adsense sections ranging from 'what is Adsense' to 'using arbitrage'

Home

Basics

1. What is Adsense
2. How to sign up
3. Adding ads to your page
4. Editing ads
5. Adsense reports
6. Adsense payments
7. Adsense rules
8. Banned from Adsense

Optimization

1. Ad placement
2. Ad formats
3. Ad Colours
4. Content vs ads

Advanced

1. Heat maps
2. Adsense Arbitrage
3. Competitive ad filter
 
Common

1. How much can you earn
2. MFA sites
3. High Paying Keywords
4. Alternatives to Adsense

Tools

1. Colour Pallettes
2. Adsense preview tool
3. Web Stats

 



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