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Made for Adsense (MFA)



Introduction

Made for Adsense (MFA) relates to web templates (or even complete web sites) that were built solely with Adsense in mind. The internet has become riddled with both MFA templates to supposedly to help you make easy money, and professional MFA designers who plague the Adwords network for their own financial gain.


How does it work

MFA comes in three forms:

MFA Optimized Templates

The majority of people using MFA simply download a free MFA template with one thing in mind - selecting keywords to display high paying ads. The idea is to work closely with Adwords to attract people to the MFA site whilst paying low keyword costs. Then, in the other hand you take large pay per click costs back simply because the ads on the landing page are all high value. Thankfully, this technique no longer works due to Smart Pricing. See the Smart Pricing section for more details.

MFA Sites

The other form of MFA is MFA sites. These sites were created by publishers simply because of Adsense and offer no interesting or relevant content. This really is the darker side of MFA and a really annoying one for most Adsense publishers.

Note: If you ever see someone offering a MFA site that can help you earn 1000's of $'s a month, avoid it!! They're all con artists and while you think you are earning you are really being ripped off. These people usually use you to set up an Adsense account because their own has probably been banned and they can't set up another one.

MFA Web Designers

To say that all MFA is bad is a lie, some really good web templates are highly optimized for Adsense but were designed with good content in mind. These templates are from professional designers who are using MFA as a keyword to attract more people to their web design skills. In these cases, it's a great choice for beginners who may not have the time to design images and web layouts and want to focus more in experimenting with Adsense.


The dark side of Adsense

A nasty trend has developed with the rise of Adsense where some Adsense publishers just spend their time creating MFA sites with no content and just ads. These publishers have plagued the Adwords network with cheap paying keywords so they can increase they're own Adsense earnings. A large number of honest Adsense publishers have become increasing annoyed and have started a fight back. One of the best tools against these sites is the Competitive Ad Filter which can be used together with a MFA backlist of all URL's paying low cost per click values..


Smart Pricing

Smart pricing is Googles answer to arbitrage. Publishers using Adwords (or similar) to attract people to high paying landing sites have one key giveaway - CTR. If you remember CTR is short for click-through-rate. Basically how many clicks per page impression. If your site has a high CTR than you will be subject to Smart Pricing soon enough. Smart pricing ensures that the price per click that you receive is greatly reduced compared to the average price people bid for. We have heard stories where Smart Pricing has reduced the cost per click down to around 10% of the maximum cost per click! This is an amazing drop.

Essentially, the keyword cost (using adwords) becomes higher than the average cost per click on the landing page. As you can imagine this change leads to a lose in profits not a gain. See our diagram below:





Tips and Tricks

  Use the Competitive Ad Filter to block out low paying advertisers such as Made for Adsense (MFA) sites
Use the Adsense Preview tool to regularly visit URL's that are appearing on your pages. You might just pick up on one or two MFA sites that are draining your earnings by advertising junk
Do not use MFA templates unless you intend to create content rich sites and offer something to people other than just ads
Report MFA sites to forums and help the fight to block out MFA altogether






Sections

Popular Adsense sections ranging from 'what is Adsense' to 'using arbitrage'

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Home

Basics
1. What is Adsense
2. How to sign up
3. Adding ads to your page
4. Editing ads
5. Adsense reports
6. Adsense payments
7. Adsense rules
8. Banned from Adsense

Optimization
1. Ad placement
2. Ad formats
3. Ad Colours
4. Content vs ads

Advanced
1. Heat maps
2. Adsense Arbitrage
3. Competitive ad filter
4. How to Increase CTR

Common
1. How much can you earn
2. MFA sites
3. High Paying Keywords
4. Alternatives to Adsense
5. What to do if Banned

Tools
1. Colour Pallettes
2. Adsense preview tool
3. Web Stats




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