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The Personality Code

Amazon Sales Rank: 14478
Publication Date: 2007-04-19

Publisher: Putnam Adult
ISBN: 0399154116
Type: Hardcover
Number Of Pages: 224



A revolutionary approach to success and fulfillment-already being used by hundreds of thousands of individuals and organizations-now available for the first time in an accessible, practical book.

T he Personality Code clearly and persuasively demonstrates how personality determines why we do what we do and how we can maximize our strengths, work smarter with others, and profit from better relationships in our careers.

Based on the IDISC(tm) Personality Profile-an updated and rigorously validated proprietary version of DISC, the world's most popular form of personality testing-the book provides insights and strategies for individuals and organizations that promote self-awareness and foster excellence.

Readers will have free access to the online IDISC(tm) Personality Profile (each book will include a unique code number), which will reveal their own profiles from among the fourteen personality types that have been refined and defined through the author's six-year international study involving more than five hundred thousand participants.

Travis Bradberry shows readers how to discern the fixed characteristics that explain three-quarters of human behavior. Most important, they will learn how to leverage these traits in order to capitalize on their strengths and sidestep weaknesses in themselves as well as in other people.


Average Rating:


Review: 2008-10-29

Become aware of who you are and how to use this to your advantage
Great work.
It examines the study of 500,000 people from 94 counties (large sample size), their 123,000 personality combinations and the resulted 14 distinct human personalities.
The advice that appealed to me the most was to become aware of what my personality traits are and focus on using them to my advantage. This idea contrasts sharply with the traditional self-help books where one is encouraged to change to resemble someone he/she will never become.

The book investigates the reasons behind human personality, how and when it solidifies and why we can't change who we are beyond a certain point in our lives. Very intriguing.

I highly recommend it.



Review: 2008-02-22

What makes YOU tick? This one is better than StrengthsFinder!
We're having a blast with this book at my work! It tells you which of the 14 personality types you are, what your strengths are based upon your type, and what you can do to overcome your weaknesses. I was surprised at how spot-on the description of my type (Motivator) was. Most of my coworkers had the same reaction.

With some of my, eh hem, tougher to understand colleagues, I now have a way to understand where they are coming from and why they do some of the bizarre things that they do. The book gives us a common language that we now use to understand and describe each other. We also took the strengthsfinder test and I didn't get the same depth of information from that test, so I don't understand the review here that says that book is better. Plus that strengthsfinder book is too short and The Personality Code provides a wealth of information. Highly recommended!





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